Mrs Sancho briefed Kouamo to create a new story based around cities at night and in particular London, a place that we love and that is close to our hearts. They also had a very clear and distinctive colour palette in mind - using bold reds with accented tones.
Our story focussed on the interplay of fragments of bright lights in the city - from cars, neon shop signs and highlighting iconic monuments. We see the London Eye and Piccadilly Circus as well as other distinctive city landscapes in New York, Hong Kong and Sydney all glowing with nightlife. Sancho were thrilled with the final designs, which are rich with narrative, colour and tone.